Expo World

Целият свят в едно изложение

Arena of Beauty Professional Opens Doors for the 21st Year!

New companies and brands on the Bulgarian market will be presented from the 5th until the 7th

Once again it is time to see the latest innovations in the beauty industry.

New companies and brands on the Bulgarian market will be presented from the 5th until the 7th October at the international forum Arena of Beauty Professiоnal


For 21 years this is the only specialized B2B exhibition in Bulgaria for professional cosmetics, services, equipment and furniture for beauty salons and SPA centers. Its main mission is to help Bulgarian and international manufacturers and importers to expand their business scope and to find new clients and distributors. The forum provides beauty specialists the opportunity to find out more about the latest professional brands on the market, to be informed about innovative products, therapies, services and trainings.


During the 39th edition, 92 companies from Bulgaria, Romania, Ukraine, Greece, Italy and Korea will participate, presenting over 300 brands.


Within 100 sq m KOTRA SOFIA* organizes the first of its kind K-Beauty Showcase, which aims to meet Korean cosmetics manufacturers with the Bulgarian companies in the industry. The B2B meetings will be scheduled in the first two days of the forum, on Sunday visitors will be able to find out more about the products directly from the Korean representatives of the brands.



During the exhibition, visitors will have the opportunity to participate in specialized and highly professional seminars, workshops, presentations and demonstrations of products, equipment and therapies with the latest generation of equipment and innovative cosmetics. Throughout the three days of the forum, the stage agenda consists of 17 demonstrations on hairstyling, manicure, pedicure and makeup.




Last, yet not of least importance are the professional international championships.


Make Up Competition Arena of Beauty

The themes will provoke the competitors’ imagination –category Stage(sfx) make-up – Marvel movie character and category Beauty make-up (Aesthetics) – Venice Carnival. The jury members are from Bulgaria, Greece and Italy.

PermanentMakeUp & EyelashExtensionsChampionship

The Championship that requires extreme precision and concentration. The visitors can watch the competitor only through a glass wall.

The competitive categories are: Permanent Makeup Eyebrows, Permanent Makeup Lips and Eyelash extensions in 6 categories. The jury members are from Bulgaria, Turkey and Great Britain.
Nails Olympic Bulgaria

The traditional international competition where nail artists impress with their creativity and skills, this year comes in 6 competitive categories – GelPolishManicure, Pink & WhiteGEL, SalonNails, StilettoDesign, JewelleryNailsthemed “Wedding Nail Art” and TipBoxthe online category themed “Venice Carnival”. The prize for the Grand Champion is € 500 and free participation at Nails Olympic International in Poland in 2019 and multiple awards for the nominated competitors, provided by the 6 sponsors of the Championship. The jury members are experts from Bulgaria, Serbia and Poland.


For the first time, the Arena of Beauty Professional organizersannounce a tombola for the beauty specialists. The participants can be each visitor who declared in the participation tombola that he/she works professionally in the beauty industry and specifies the number of the professional qualification certificate. The prize fund consists of 10 prizes at a total value of 3200 Bulgarian Leva, given in vouchers. Each voucher gives the winner the right to choose a product and/or service for the specified amount on the voucher from a participating company at the exhibition. The prize draw will take place on Sunday at 13.30h.  


This year the organizers of the forum give a lead to the specialists, as the prices for them are discounted by 40%-50%. The online ticket sales and registrations can be done at www.sabitie.bgand will be closed on the 2nd October, 23.00h.

The ticket provides access to all event, excluding the seminar hall.



This year will be remembered with the most jubilees which will be celebrated:

25 years– „Antoanette company

25 years– „Star Nails Bulgaria company

20 years – „Lidera Group company

20 years– Magnetic Nail Design brand


Visitors can personally see and take advantage of the stage demonstrations, events, innovative products and therapies, exclusive discounts and many more elements part of the 39th edition, from the 5th until the 7th October at Inter Expo Centre, Sofia. 

The agenda is updated daily.